Marketing Musings in Minneapolis

Never assume “value” equates to “high price.”

I just returned from a strategic marketing session in Minneapolis. Every quarter, we gather to review our business plans, exchange fresh new marketing ideas, and review our accountability goals.

The professional waiter at Seven Restaurant delivered bottles of Jordan 2009 Cabernet Sauvignon. That certainly got our creative juices flowing… Definitely a must in my wine collection.

Growth Cycle 2013--Minneapolis
Clockwise from left: Scott Edinger, Urko Wood, John Martinka, Ann Latham, Alan Weiss and Lisa


Jill Konrath and I also caught up on life and our next book projects. She has inspired me for years. I can’t wait for her next book to hit the shelves.

Jill Konrath and Lisa June 17 2013 MN

I stayed an extra day to meet clients. For numerous reasons, I stayed in two different hotels while downtown.

My first experience at The Minneapolis Club was special and sublime. The concierge greeted me when I arrived and handled my special meeting requests. The rooms were impeccably staged for the business traveler.

Then I spent my second evening at the Ivy, a Starwood property. Since the room rate was double that of the Minneapolis Club, I expected a few WOW experiences.

That was not the case.

Light bulbs weren’t functioning in my room. Room service meals were slightly above average. The front desk manager at the spa inadvertently charged me twice for merchandise. Happy hour restaurant staff engaged in verbal sparring within a few feet of customers.

I learned that the General Manager was enjoying a three week holiday in Europe. It was unfortunate that the employees felt disempowered and unwilling to uphold the same standard of excellence while he was out of town.

Note to self: Don’t assume high prices equate to high value.

And if you are providing high-value services and products to your clients, show them you mean it. Think Jordan, not JuicyJuice.

 

copyright 2013, Lisa Nirell. All rights reserved.

 

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