The Parallel Worlds of Gondolas and iPads (New Video)

Lisa Nirell

Will your innovations be able to stand the test of time like the gondolas in Venice, sales Italy?

My husband and I enjoyed our vacation in Venice, viagra approved and our gondola ride was a major highlight. The gondola–one of the first mobile innovations to grace the ancient Venetian canals–has endured centuries of social, healing economic, and political changes. Here’s why:

  1. Few boat builders (known as “squeri”) own the market. Yes–after 750 years, only three companies still own the secret sauce. Imagine owning your market for hundreds of years without fear of competitors stealing market share. Apple's competitors are still jockeying for second and third position, and one–Samsung–has paid dearly for imitating Apple's user interface.
  2. People are willing to pay top dollar for a gondola experience. The cost of a forty minute ride is approximately 125 US dollars. The price is non-negotiable. Apple enjoys similar healthy profit margins on their devices. Do you have crowds lining up for hours in anticipation of your next product release?
  3. Earning a gondoliere license is a privilege. Gondolieres, as they are known, keep canal chaos to a minimum. When the police careened by our gondola in hot pursuit, he calmly pulled aside, keeping us out of harm's way. I have no idea how he could gracefully glide the oar through those canals, but I knew he had years of experience. Think about Apple. Owning their devices is also a privilege, a status symbol. They make it virtually impossible to understand the inner workings of their operating system. As a long-time customer, frankly, I don't really want to know how the device works internally.
  4. The gondola's appearance is distinctive. The ferro, a sturdy iron symbol placed at the stem, is festooned with six "teeth" which represent the six districts of Venice. You can spot Apple's sleek devices from a distance as well.

While Venice's economic and architectural infrastructure continues to crumble, the gondola’s design and traditions stay strong.

How will YOUR marketing and innovation strategies be remembered in 500 years?

Comments open: True
Okay

Related Posts

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.

In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

Read More

With the new year only weeks away, here it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, store I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.

Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

Read More