It’s Independence Day in the United States…although I prefer the term “Interdependence Day.” We cannot thrive without creating unique development opportunities, and collaborating with like-minded leaders and creatives.
When I spend time with leadership luminaries and marketing trendsetters, it’s electrifying. You may be preparing for your own “electrifying experiences” this week…fun food, friends, and fireworks. We are too—except the fireworks will be continuing into the fall months for our community.
If you are experiencing isolation as a marketing leader, or love to learn from some of the world’s top business luminaries, then join us for some of these exciting fall events.
They will fill up quickly.
September 12, 8am-12 noon (members only): The Marketing Leaders of DC™ welcomes former Apple GM and LiveWorld Chairman/CEO, Peter Friedman. His session will help you “Deepen Brand Impact through Conversational Marketing.”
What’s the ideal balance between humans, bots, and AI? How can you create better customer conversations in an over-stimulated digital world? Peter will outline proven strategies that accelerate positive customer experiences, retention, and revenues. He will share client examples from AbbVie, Wal-Mart, Johnson & Johnson, and Dove. To apply to this private member community, contact me.
September 25, 8am-10:15 am, Washington DC: Private book signing and breakfast with Chip Conley: How Leaders Can Become Both Mentors and Interns: Career and Life Lessons from Airbnb
Session Summary:
In the world of modern marketing, we venerate the new, bright, and shiny. Many seasoned leaders are left feeling invisible, undervalued, and threatened by the “digital natives” nipping at our heels. But Conley argues that experience is on the brink of a comeback.
As outlined in his popular Harvard Business Review article, Chip Conley experienced these feelings first hand. He was a long-time hospitality entrepreneur and CEO when he received a call from a young entrepreneur named Brian Chesky, who had recently cofounded a start-up called Airbnb.
Would Conley come onboard and help him and his millennial cofounders turn their scrappy start-up into a global hospitality giant? Conley certainly had the industry experience. On one hand, Conley was there to advise and mentor these twenty-somethings. But at the same time, he felt very much a student and mentee. What emerged are the secrets to thriving as a mid-career worker in today’s world: learning to marry wisdom and experience with curiosity, a beginner’s mind, and a willingness to evolve—all hallmarks of the “Modern Elder.”
In his newest book, WISDOM@WORK: The Making of a Modern Elder (launching 9/18/2018), Conley shares these lessons and more, offering a playbook for how to repurpose a lifetime of experience and wisdom to stay not just relevant, but indispensable, in the next acts of our careers. By applying these lessons, we become a catalyst for society to embrace age like any other diversity. Join us for this intimate fireside chat and book signing with this New York Times bestselling author, CEO, and global adventurer.
Space is extremely limited for C-level executives and clients. Please reply before August 10 to hold your seats. Breakfast is complimentary for members.
Want to join us? Contact me for details.
October 3-4, 2018: CMOs Leading Innovation Conference (CLIC ’18), Atlanta GA: Innovation Meets Experience
Only 2 overnight rooms remain.
This is our 4th annual confab featuring some of the country’s top marketing leaders. You’ll walk away with actionable strategies to ensure your marketing innovations align with customer and stakeholder experience. Join peers from QASymphony, Atlanta United Football Club, Georgia-Pacific, AARP, Capital Bank MD, ABB, Nanolumens, Bozzuto, Walker & Dunlop, Medstar Health, and more. Only 2 overnight rooms remain. Go here to register now.
Copyright 2018, Lisa Nirell. All Rights Reserved.
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