From Volkswagen’s ongoing recovery from its emissions scandal to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, and delayed. Here are 9 senior executives and CEOs who caught their mistakes early, and learned from them.
December 29, 2016
It is easy to see recent innovations like mobile event apps, iBeacons and RFID technology give attendee engagement a giant boost. Companies often overlook important data these devices are capturing, causing their event performance to fall short of expectations. CEO Oni Chukwu of etouches explains how you can use specific data to help your events perform better, and get a complete picture of the value they generate.
September 30, 2016
How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short?
September 17, 2016
We are in countdown mode for our 2nd annual CMOs Leading Innovation Conference. This year’s theme is “the need for innovation speed.”
Marketing leaders from across the US have chosen this conference to accomplish several goals:
Discover fresh new ways to accelerate innovation within their organizations
Deepen peer relationships
Leverage technology to foster innovation and expand customer relationships
Accelerate the migration from “order taker” to “innovator”
With a tip of the hat to talk show impresario, David Letterman, here are 10 reasons why this conference will make marketing innovation CLIC for our attendees–and may do the same for you:
You will spend time outdoors and learn how nature adapts.
September 2, 2016
As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance offline and online customer messages and interactions?
August 22, 2016
Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes, that anger spills over into the workplace and permanently damages our work culture.
As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political upheaval truly the cause of this wave of anger, or an excuse?
The answer isn’t obvious. However, if we choose to ignore these behaviors, it’s just a matter of time until it decimates an otherwise productive and healthy workplace….
July 5, 2016
We just launched our 4th annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today.
If you are a VP of Marketing or CMO, will you please participate in this 2 1/2 minute survey now?
This survey contains only 9 questions. For participating in this survey, we will send you:
An Executive Summary to help you see how your investments and issues compare to peers
An MP3 replay with key insights and recommendations
A series of short videos with marketing innovation tips from our annual CMO Conference
Go here to complete the survey: http://tinyurl.com/CMOtrends16
Thank you for participating–we sincerely value your input….
June 22, 2016
As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?
As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization. In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization.
You likely have a mix of technology-related projects, ranging from applications or systems that your team is building. These include mobile apps, content management systems, back-end data systems, hosting solutions, CRM, and analysis. …