The C-Suite Network just announced that they have built a group of experts to advise their members–The C-Suite Advisor Network–and I’m excited to have been invited to be part of it.

What are the missing pieces to drive stronger alignment around your integrated marketing initiatives, and what is martech’s role in that strategy? Read my 3 recommendations here.

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

From Volkswagen’s ongoing recovery from its emissions scandal to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, and delayed. Here are 9 senior executives and CEOs who caught their mistakes early, and learned from them.

It is easy to see recent innovations like mobile event apps, iBeacons and RFID technology give attendee engagement a giant boost. Companies often overlook important data these devices are capturing, causing their event performance to fall short of expectations. CEO Oni Chukwu of etouches explains how you can use specific data to help your events perform better, and get a complete picture of the value they generate.

I once believed that in order to be creative, I need to drive to the beach, rent a quiet space, and let the ideas start to flow.

Not so fast, Lisa!

How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short?

We are in countdown mode for our 2nd annual CMOs Leading Innovation Conference. This year’s theme is “the need for innovation speed.”
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Marketing leaders from across the US have chosen this conference to accomplish several goals:

Discover fresh new ways to accelerate innovation within their organizations
Deepen peer relationships
Leverage technology to foster innovation and expand customer relationships
Accelerate the migration from “order taker” to “innovator”

With a tip of the hat to talk show impresario, David Letterman, here are 10 reasons why this conference will make marketing innovation CLIC for our attendees–and may do the same for you:

You will spend time outdoors and learn how nature adapts.

As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance offline and online customer messages and interactions?

Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes, that anger spills over into the workplace and permanently damages our work culture.

As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political upheaval truly the cause of this wave of anger, or an excuse?

The answer isn’t obvious. However, if we choose to ignore these behaviors, it’s just a matter of time until it decimates an otherwise productive and healthy workplace….