Category: Adventures & diversions

Dana and I decode a variety of marketing and leadership topics.

Last month, I enjoyed a chat with Dana Barrett on her radio show. We covered quite a few topics, including the death of traditional branding and the “terrible threes” facing CMOs.

What books will kick start your “innovation vacation” this summer? We spoke with several successful leaders and they surprised us with their recommendations.

Blue Spirit Retreat Center embodies “pura vida.” The mantra – meaning “pure life” — has a deep meaning to the Costa Ricans. Marketing “pura vida” happens effortlessly at the Center. Your only method to reach Blue Spirit is a bumpy 3 hour shuttle crawl from Liberia Airport.

As you arrive at the Center, this web you are greeted by the haunting, find guttural sounds of howler monkeys. Reception desk employees are warm, relaxed, and welcoming….