Category: News & events

A playbook for thinkers and doers, not dreamers.

Building strong communities and commitment to your innovative marketing solutions and ideas may be the smartest thing you do in 2018. I recently read a great book that described just how you can make that happen.

Last month, I enjoyed a chat with Dana Barrett on her radio show. We covered quite a few topics, including the death of traditional branding and the “terrible threes” facing CMOs.

Mindful marketing is a practice whose time has come: our annual CMO Innovation Trends study reveals that the main obstacle to innovation is too much focus on tactics and firefighting. And this complaint has persisted for five consecutive years.

That’s why I recently sat down with Phil Gerbyshak from the Conversations with Phil podcast  (33  minutes) to discuss mindful marketing principles that enable leaders to reflect and focus. Many strategies come directly from my latest book, The Mindful Marketer….

Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.

These videos expire on June 15, 2017–so enjoy them while you can!

Are you a VP of Marketing, Head of Corporate Strategy, CMO, or CEO? Then you’re invited to our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) November 9-10 in Warrenton, VA (just 40 minutes from Dulles Airport). The CLIC ’17 Early Bird rates will end on May 15, 2017.

This year, our theme is “Conquering Innovation Resistance.”

Whenever I approach a slot machine in Las Vegas, I allow myself a $40 “prudent risk threshold.” Such was the case at the Adobe Summit, where I netted $100 at the Wheel of Fortune slot machine within just 10 minutes of play.

Thankfully, many marketing leaders at Adobe Summit displayed a higher propensity for risk than I do, and I have some key takeaways and winning strategies to pass along (full disclosure: Adobe invited me as their guest).

The C-Suite Network just announced that they have built a group of experts to advise their members–The C-Suite Advisor Network–and I’m excited to have been invited to be part of it.

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

I once believed that in order to be creative, I need to drive to the beach, rent a quiet space, and let the ideas start to flow.

Not so fast, Lisa!

How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short?