Category: Planning

Are you working the room, or getting no respect?

We live in a time where the digital revolution can undermine our trust-building efforts. Here are 3 “trust traps” leaders must avoid. This originally appeared in HuffPost.

As we see creative and digital marketing functions converge, the need for a strong creative workflow strategy is greater than ever. In this post, Alex Withers of InMotionNow outlines 3 costly creative workflow traps to avoid. He also provides some timely examples from the New York Public Library, RBO Printlogistix, and CarMax.

Whenever I approach a slot machine in Las Vegas, I allow myself a $40 “prudent risk threshold.” Such was the case at the Adobe Summit, where I netted $100 at the Wheel of Fortune slot machine within just 10 minutes of play.

Thankfully, many marketing leaders at Adobe Summit displayed a higher propensity for risk than I do, and I have some key takeaways and winning strategies to pass along (full disclosure: Adobe invited me as their guest).

Marketing leaders can no longer ignore the necessity of including mobile apps in their integrated marketing strategy. Customers browse and buy very differently than in the past. We live in an omni-channel world, and it has transformed how our businesses connect with their audiences.

The C-Suite Network just announced that they have built a group of experts to advise their members–The C-Suite Advisor Network–and I’m excited to have been invited to be part of it.

What are the missing pieces to drive stronger alignment around your integrated marketing initiatives, and what is martech’s role in that strategy? Read my 3 recommendations here.

From Volkswagen’s ongoing recovery from its emissions scandal to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, and delayed. Here are 9 senior executives and CEOs who caught their mistakes early, and learned from them.

Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes, that anger spills over into the workplace and permanently damages our work culture.

As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary? Is political upheaval truly the cause of this wave of anger, or an excuse?

The answer isn’t obvious. However, if we choose to ignore these behaviors, it’s just a matter of time until it decimates an otherwise productive and healthy workplace….

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?

As businesses continue the rapid move towards digital, more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization.

You likely have a mix of technology-related projects, ranging from applications or systems that your team is building. These include mobile apps, content management systems, back-end data systems, hosting solutions, CRM, and analysis. …

It takes a leap of faith to unplug and stop moving from crisis to crisis. Yet the rewards are many, especially when you bring that mindset to work. Yes, work.

Many senior marketing leaders and CEOs whom I’ve met think of their lives as an “either/or” proposition. They are either relaxed and unplugged, OR overworked and hyper-connected.

This is not how I see the world. It’s about living a “both/and” life. We are human beings, not human doings….