We help courageous CEOs and CMOs accelerate growth and innovation. We only work with clients who are as passionate and action-oriented as we are. We make modern marketing mindful. We cultivate customer-centric thinking and self-reflection.
Create an innovative marketing culture. Escape “order taker” mode.
The 100-Day Marketing Innovation Sprint™
Many marketing organizations face new challenges, yet are ill-equipped to handle them. In our community, nearly 40% of our CMOs now have revenue goals. They want to create new streams of revenue and discover new offerings to foster organic growth. Yet they are settled into an identity as “the order takers,” or the drive through window team who can schedule customer events, design landing pages, or increase leads at the drop of a hat.
Does that describe you? If it does, you need a plan to transition your marketing team from “order takers” to innovators. Otherwise, expect your best people to leave as they grow tired of full time, tactical firefighters.
We offer the 100-day Marketing Innovation Sprint™—a series of assessments, interactive, live, and virtual sessions, and reinforcement to help you:
- Improve your company’s perception of Marketing’s influence and value
- Significantly contribute to revenue growth
- Build innovative thinking as an accelerant and differentiator within Marketing
- Rapidly shift from a tactical to strategic mindset within your team
Contact me to discuss our Marketing Innovation Sprint™.
Design your future.
Strategic Planning Advisory Services
I bet you have attended a few boring, “one and done” corporate retreats. I certainly have.
Unfortunately, many are a huge waste of our time. That’s because they ignore these rules of thumb:
- Every growth plan must be aligned with customer and market needs, dynamics and perceptions—not our opinions and feelings.
- We must address the elephants in the room. These include the old “zombie” programs that drain our best resources, and the limiting beliefs that sabotage the best laid plans.
- The plans should be simple, not over-engineered. They should contain no more than 4 priorities and a commitment to remain accountable to them. Yet “scope creep” and distractions happen to the best of us. How do remain committed, yet agile?