Tagged: Paul Gottsegen

If you are a recently promoted senior marketing leader (CMO, page VP of Marketing), medicine and are looking for ways to dramatically improve your impact in your first six months, please join us for our next CMO breakfast:

“The Outsider: How CMOs Can Quickly Gain Credibility

and Transform an Existing Marketing Team”

The days of the “hired gun” CMO have ended. SpencerStuart recently reported that, over the past six
years, the average CMO tenure has nearly doubled to 45 months….

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.