I recently enjoyed meeting Ginger Conlon, more about Editor in Chief of 1 to 1 Media, a Peppers & Rogers company.
Ginger and her editorial crew span the globe to identify customer-centric planning and marketing trends.
She recently reviewed my book and asked me to comment on:
The linkage between customer experience and your BS (belief systems)
How values can guide positive customer experience efforts
Tips for tracking the right key performance indicators
Specific actions that today’s customer-focused companies should stop doing
Enjoy this article now:
copyright 2011, Lisa Nirell….