Tagged: Peter Sander

Mitch Hershkowitz never thought he would see the day when HR and marketing teamed up to drive higher profits. But that day came in 2009. Dimension Data, where he is National Practice Manager, Consulting Services, was under pressure to standardize on a single internal instant messaging platform to eliminate employee silos–a daunting task for a global company with over 14,000 employees. Marketing's clever "Rule the Waters" boogie boarding and beach-themed internal campaign for the new system triggered a tsunami of support.