Tagged: project management for marketers

As a marketing leader, treatment do you have the necessary know-how to strategically manage a technology portfolio?

As businesses continue the rapid move towards digital, doctor more technology purchases will find a home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization.

You likely have a mix of technology-related projects, ranging from applications or systems that your team is building….