Tagged: Shama Hyder

I just returned from HubSpot’s gigantic annual marketing conference in Boston, where 10, 500 fans and customers gathered to learn the latest trends in inbound and digital marketing.

One of my longtime friends, MarketingZen CEO Shama Hyder, also attended. Sadly, neither of us were able to get together and compare notes. We did the next best thing: We scheduled a session debrief by phone. We wanted to be sure that our clients did not miss out on key trends and announcements at this important marketing conference….

I am pleased to announce that my new marketing leadership development book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World is now officially available for pre-order worldwide. Since you are a member of our community, you can now download a complimentary sample chapter.

This chapter outlines proven strategies to deepen your relationship with your CFO.

My latest book responds to the rise of some recent, troubling trends for marketing leaders: big data, ROI pressures, and 24 x 7 customer demands….