Tagged: strategic marketing planning

I am pleased to announce that my new marketing leadership development book, pill The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World, dosage is now officially available for pre-order worldwide. Since you are a member of our community, treatment you can now download a complimentary sample chapter.

This chapter outlines proven strategies to deepen your relationship with your CFO.

My latest book responds to the rise of some recent, troubling trends for marketing leaders: big data, ROI pressures, and 24 x 7 customer demands….