Tagged: technology business development

Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, communication styles, and philosophies can cause conflict. How do you find common ground?
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Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an expert and author to facilitate the discussion.

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC.
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Below you will find some key takeaways to help you refine your 2015 marketing plan, and shift your approach from tactical order taker to innovative market maker:

L to R: Andy Rudin, Tim Hill, Lisa, Lauren Howell, and Jen Kern….

Do you consider yourself an agile marketer?
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I am not referring to the study of agile marketing processes and techniques (although these are compelling, contemporary methods worth studying, as mentioned
in a previous post and in my newest book). I mean a marketing leader who applies rapid learning and critical thinking approaches to make informed choices, deepen customer and peer relationships, and deliver high-impact marketing programs….

By March Guest Blogger, Luc Vezina, CEO of Vanilla Forums
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When you think about a customer community you might think that it’s just a way for your company to try to cut customer support costs. You might also be worried about how an open forum can expose too much.

When done right, a customer community can be much more than that….

In my previous post, advice I shared the most common obstacles to implementing your business development and growth plans.  Now that you have identified these saboteurs, this web and you have chosen to rally your most trusted advisors to keep you on track, how will you use their time wisely?

The EnergizeGrowth® Plan Review Process will help.  I have led over 100 plan reviews in the past decade using this approach. …

As you approach the end of the first quarter of 2011, visit your growth plan and marketing activities are well underway.  How will you keep them fresh and relevant?

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Launching and implementing your growth plan entails risks.  Plans often expose underlying conflicts within the organization. It may disrupt the status quo, the ways decisions are made, and strain the most established relationships among key players….

Solution-dart Our last two posts, The Secret Life of Customer Advisory Boards, Part 1 and The Secret Life of Customer Advisory Boards, Part 2, showcased the definition and design of customer advisory boards. Let’s say you succeeded in these first two steps in your CAB strategy: Design and Recruitment. How can you keep the CAB vibrant for years to come?

In our previous post, we presented the common definition and traits of an effective CAB. If you have determined that a CAB is right for you, these nine strategies will help you design the right program for the right customers.

Focus group meetings and customer recognition events provide transitory business value. Today, transparency and deep dialog are the most effective path to customer retention and innovation. How can you create a cohesive customer community that has the potential to transform your organization? Customer advisory boards (CABs) just might be the answer.