Today’s digital world requires Marketing and IT teams to work more closely than ever before. The challenge? Differences in priorities, story communication styles, and philosophies can cause conflict. How do you find common ground?
Celerity, a business and digital consulting firm, recently hosted a CMO-CIO Roundtable to discuss these issues. I was brought in as an expert and author to facilitate the discussion. We identified the root causes of CIO-CMO disconnect, as well as ways to close the gap between what marketing wants and IT delivers….