Tagged: The 24 Hr. Customer

In her new book, information pills Adrian C. Ott summarizes the new 24/7 customer when she says "For innovators and marketers it is not about the TIME value of money; it is about the MONEY value of TIME."

This contemporary study of customer behavior in a time deficient world will expand your perspectives on strategic positioning and selling. Adrian gets to the heart of what motivates people, and has the research and models to support her ideas….