Tagged: YouEye

By Guest Blogger Juliana Smith Holterhaus, sale Head of Strategic Alliances for Your Eye

More than 10 years after the debut of Dove’s “Real Beauty” program, visit this it remains an advertising icon and source of controversy. It’s impossible to deny the program’s success in terms of brand exposure: The viral popularity of specific program elements significantly outperformed paid placements. One of the program’s creative officers estimated that the award-winning “Evolution” spot alone has a media value of $150 million….