Here’s a quick post that demonstrates what happens when your strategic plan ignores your customers and market need.
Check out the quotes from GM’s Rick Wagoner, Alltel’s Scott Ford, and Sirius’ Mel Karmazin.
What do these quotes have in common? All three CEOs allowed their bravado to overshadow market need. They crossed over the line from confidence to arrogance.
The question to consider is: What are you doing to create a sustainable business, and how much are you engaging your clients to help your plan succeed?