March 26, 2009

Part 1 – Lisa’s interview with Zappos Tony Hsieh

In these challenging times, you need ideas you can implement immediately. You want to learn what’s working and emulate those business practices.

My meeting last week with Zappos CEO Tony Hsieh reinforced my belief that it is possible to grow, even during these difficult times.

Tony and his team have grown into a shoe and clothing juggernaut generating $1B within nine years. And their methods of creating a loyal, fun company culture are downright unconventional.

Over the next few weeks, I’ll be sharing Tony’s strategy lessons and customer service success stories with you. I will post a new 2-3 minute video clip frequently, so check often.

To hear about the birth of the Zappos brand, and his company is doing to sustain a customer service obsessed culture, return often to my blog. Sign up for RSS feeds to be the first to receive future video clips. I will be posting more Zappos articles and valuable tips over the next month.

 

And here’s a special offer that expires on April 1…

If you are one of the first three people who leave a valuable comment on
my blog, and sign up for my RSS feed, you will receive a complimentary copy
of my upcoming book.

Was that wealth building idea worth 45 seconds of your time? I trust it was.

Program #1: The birth and traits of the Zappos Brand

Program #2: How customer service leaders think, and Tony’s view on social media

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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