Lisa Nirell
Lisa Nirell
Copyright © 2023 Lisa Nirell.
All Rights Reserved.
Sometimes, you just have to let the events around you happen and enjoy the ride.
Last Wednesday, our first serious snowfall in Sunriver arrived. As I was preparing for a very busy day in the office, 42 elk chose to interrupt me.
I just had to stop what I was doing to savor the majestic scene.
How often do you let yourself get swept away in a priceless moment?
We’re living in a time of marketing liminality. Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.
This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)
There is a silver lining to this liminal marketing moment….
The flurry of business activity– market selloffs, marketing planning, and volatile “back to work” policies—are putting a lot of us on edge.
It’s even worse when you are faced with toxic team members or bosses.
In this #Newsweek Livestream with Dorie Clark, I provide two steps you can immediately take to create more calm amidst the chaos:
Tell yourself a little mantra: “poise begins with a pause.” Set your clock and pause for one minute before your next big meeting….
Get a snapshot of your organization’s mindful growth planning and marketing.
Take the QuizFacing an 8-figure revenue shortfall, the Head of Digital and Marketing of a large member-driven organization turned to our team for guidance. We helped them build a vision and a framework for a “Value Sprint” approach. This allows them to rapidly align their teams to deliver the right customer value at the right time, and through the right channels.
