Accenture Almost Releases the Tiger – Half-Baked Strategy?

In my previous post, I expressed my concerns with Accenture’s slow response to the Tiger Woods pandemonium.  Within just three days, Accenture announced that they have terminated their six-year Tiger Woods sponsorship.

Here is their official statement: “After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.

In spite of this termination, Accenture continues to display images of Tiger Woods in airport billboards. Lesson learned: If you are going to change your strategy–whether it’s a marketing strategy, a company strategy, or a sales strategy–follow through and communicate across every touch point.  Leaving these ads in airports only invites ridicule and looks downright unprofessional.

What are your thoughts regarding Accentures’s new strategic move?

Share your comments here.

For more details, click on this Wall Street Journal article.



Comments open: True

Related Posts

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

Read More

The flurry of business activity– market selloffs, marketing planning, and volatile “back to work” policies—are putting a lot of us on edge. 

It’s even worse when you are faced with toxic team members or bosses. 

In this #Newsweek Livestream with Dorie Clark, I provide two steps you can immediately take to create more calm amidst the chaos:

Tell yourself a little mantra: “poise begins with a pause.” Set your clock and pause for one minute before your next big meeting….

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.