Accenture Almost Releases the Tiger – Half-Baked Strategy?

In my previous post, I expressed my concerns with Accenture’s slow response to the Tiger Woods pandemonium.  Within just three days, Accenture announced that they have terminated their six-year Tiger Woods sponsorship.

Here is their official statement: “After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.

In spite of this termination, Accenture continues to display images of Tiger Woods in airport billboards. Lesson learned: If you are going to change your strategy–whether it’s a marketing strategy, a company strategy, or a sales strategy–follow through and communicate across every touch point.  Leaving these ads in airports only invites ridicule and looks downright unprofessional.

What are your thoughts regarding Accentures’s new strategic move?

Share your comments here.

For more details, click on this Wall Street Journal article.



Comments open: True

Related Posts

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More