Accenture Almost Releases the Tiger – Half-Baked Strategy?

In my previous post, I expressed my concerns with Accenture’s slow response to the Tiger Woods pandemonium.  Within just three days, Accenture announced that they have terminated their six-year Tiger Woods sponsorship.

Here is their official statement: “After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.

In spite of this termination, Accenture continues to display images of Tiger Woods in airport billboards. Lesson learned: If you are going to change your strategy–whether it’s a marketing strategy, a company strategy, or a sales strategy–follow through and communicate across every touch point.  Leaving these ads in airports only invites ridicule and looks downright unprofessional.

What are your thoughts regarding Accentures’s new strategic move?

Share your comments here.

For more details, click on this Wall Street Journal article.

 

 

Comments open: True
Okay

Related Posts

As we enter the holiday weeks ahead, we might be anticipating some difficult discussions with loved ones, over-packed Zoom meetings and multiple (physically distanced) gatherings. This has been a politically and socially charged year, to say the least.

That’s why I was happy to spend time with Ben Wolf on “The Win Win” podcast to discuss very tangible methods to apply mindfulness in our daily interactions.

Here are some of the highlights:

05:30 –…

Read More

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….

Read More