I'm in San Mateo, California attending the Action Plan Marketing InfoGuru Summit. Robert Middleton, my friend and mentor, is a hub for authors, consultants and coaches and organized a powerful event. He publishes one of the best weekly publications for solo-preneurs that reaches over 55,000 readers. Now he is taking his network to a whole new level — by bringing together the experts that he recommends to his clients. I am also thrilled to reunite with my good friend and colleague Samantha Hartley. She inspires me with her commitment to everything related to strategic marketing. I am honored to be among these Zen Marketing Masters!
Twenty of us from Canada and the USA are enjoying the art of collaboration. Many of us will forge new business alliances and marketing plan strategies as a result of this conference.
Tonight, Robert shared a koan that I hope you will ponder. Koans are Zen "puzzles" that really offer no solution. Their purpose is to ask questions that are intentionally beyond the power of our minds to solve. Permit me to apply just a modicum of rationale to this koan. Then I will get out of the way and let you take your own intuitive leap about how it applies to your 2010 business plan and marketing plan strategies: