A Zen Business Development Process

I'm in San Mateo, approved California attending the Action Plan Marketing InfoGuru Summit. Robert Middleton, remedy my friend and mentor, more about is a hub for authors, consultants and coaches and organized a powerful event. He publishes one of the best weekly publications for solo-preneurs that reaches over 55,000 readers.  Now he is taking his network to a whole new level — by bringing together the experts that he recommends to his clients. I am also thrilled to reunite with my good friend and colleague Samantha Hartley.  She inspires me with her commitment to everything related to strategic marketing.   I am honored to be among these Zen Marketing Masters!

Twenty of us from Canada and the USA are enjoying the art of collaboration. Many of us will forge new business alliances and marketing plan strategies as a result of this conference.

Tonight, Robert shared a koan that I hope you will ponder. Koans are Zen "puzzles" that really offer no solution. Their purpose is to ask questions that are intentionally beyond the power of our minds to solve. Permit me to apply just a modicum of rationale to this koan. Then I will get out of the way and let you take your own intuitive leap about how it applies to your 2010 business plan and marketing plan strategies:

"When you believe what you think, you suffer.
When you believe your commitments, you thrive."

I continue to interact with business owners and CEOs who simply cannot honor or fulfill their commitments.  These can be commitments to their families, their health and wellness, and their investors.  They continuously run late for meetings. They double book their appointments.  They revel in being too busy to exercise.  Sleep becomes a luxury, not the norm.  Sadly, they are blaming their commitment phobia to the frenetic pace of the economy. One prospective client, a partner in an $18M professional services firm in Portland, missed four out of the past five phone appointments we scheduled.  (Shame on me for tolerating this disrespective behavior for too long–giving him the benefit of the doubt because he is a member of an esteemed group of business leaders! I am glad his firm did not become a client).

If that describes you, let me ask you a couple of questions. 

1.  If you made just a few subtle changes in your schedule and priorities this year, how would your business look?

2.  Who you are being in the world reflects what you are truly committed to.  How will you be remembered?

Now I will leave this koan to your intuitive genius.

Comments open: True
Okay

Related Posts

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.

In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

Read More

With the new year only weeks away, here it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, store I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.

Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

Read More