Heading to Seattle tomorrow for meetings and keynote with CREW Seattle. If you are in the area, let’s meet at MITEF meeting.
The last several months of police brutality, racism, and human rights violations proved one thing: I was still racially numb and observing these persistent atrocities from a safe distance. This is how I pivoted quickly, assembled a group of concerned marketers and leaders and took peaceful action.
As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.