Client Wisdom: The Most Overlooked Way to Accelerate Your Business Development Process

Many B2B companies are facing enormous pressure to protect their fee structures.  How do you leverage client input to grow a wealthier company –even when clients are demanding more value for less money?
My recent podcast with Casey Hibbard of Stories that Sell will provide you with some valuable strategies to strengthen your business development process and elevate your value.

In our interview, you will learn:

1.  The 7 NEW criteria for building a wealthy company
2.  Why client interviews can help you deepen relationships
3.  The right way and the wrong way to conduct client interviews
4.  How to use client success story “sound bites”

 

How are you leveraging client wisdom in your organization?  Post your examples here.  We would love to hear.

 

copyright 2010, Lisa Nirell.  All rights reserved.

Comments open: True
Okay

Related Posts

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More