March 29, 2010

Client Wisdom: The Most Overlooked Way to Accelerate Your Business Development Process

Many B2B companies are facing enormous pressure to protect their fee structures.  How do you leverage client input to grow a wealthier company –even when clients are demanding more value for less money?
My recent podcast with Casey Hibbard of Stories that Sell will provide you with some valuable strategies to strengthen your business development process and elevate your value.

In our interview, you will learn:

1.  The 7 NEW criteria for building a wealthy company
2.  Why client interviews can help you deepen relationships
3.  The right way and the wrong way to conduct client interviews
4.  How to use client success story “sound bites”

 

How are you leveraging client wisdom in your organization?  Post your examples here.  We would love to hear.

 

copyright 2010, Lisa Nirell.  All rights reserved.

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