Client Wisdom: The Most Overlooked Way to Accelerate Your Business Development Process

Many B2B companies are facing enormous pressure to protect their fee structures.  How do you leverage client input to grow a wealthier company –even when clients are demanding more value for less money?
My recent podcast with Casey Hibbard of Stories that Sell will provide you with some valuable strategies to strengthen your business development process and elevate your value.

In our interview, you will learn:

1.  The 7 NEW criteria for building a wealthy company
2.  Why client interviews can help you deepen relationships
3.  The right way and the wrong way to conduct client interviews
4.  How to use client success story “sound bites”

 

How are you leveraging client wisdom in your organization?  Post your examples here.  We would love to hear.

 

copyright 2010, Lisa Nirell.  All rights reserved.

Comments open: True
Okay

Related Posts

Lisa recently joined Ben Wolf on “The Win Win” podcast to talk about how mindfulness can help marketing professionals become happier, less stressed, and more productive. They discuss Lisa’s path to mindful marketing, as well as key ways you can start applying mindfulness to your life and your work right now.

Here are some of the highlights:

05:30 – What does mindfulness mean?

08:08 – Mindfulness as way of being, not a philosophy or religion

13:30 –…

Read More

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….

Read More