March 11, 2010

How WD-40 Aligns People, Processes, Passions and Profits

WD-40 Corp Logo_3C-RGB_10-1
I had the pleasure of conducting another interview with Garry Ridge, CEO of WD-40 headquartered in San Diego, California.  For the past six years, I have constantly been intrigued by Garry’s intense commitment to developing people.  While many companies have postponed professional development and innovation until the economic climate improves, WD-40 stays the course.  Enjoy this 30-minute interview and hear how he and his team have achieved the following:

* aligned team performance goals with company performance goals
* ensured their company values contribute directly to building a strong fortress of brands
* invested in programs that create a positive impact in the global communities they serve

* created leading performance indicators to ensure consistent results

Garry Ridge 7-09

I also suggest you listen to what keeps Garry energized during these challenging times. He is a living example of what happens when you commit to a vision and honor your values–two cornerstone elements of the EnergizeGrowth planning system.  It’s no wonder that WD-40 continues to weather the economic storms with aplomb.

 

Copyright 2010, Lisa Nirell.  All rights reserved.

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