Attention scientists – I need your opinion –will the volcanic ash clear in time for Lisa and Magnus to fly to Scandinavia next Wednesday, or are we stuck waiting for the cloud to pass? 16,000 flights cancelled. Travel is paralyzed in Europe.
As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.