GE CEO Jack Welch once said, “Insecure managers create complexity.” In today’s crazy-busy world, how much additional complexity are you piling onto your employees and clients? Model simplicity, confidence, and security. Speak simply and carry a big message.
As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.