The Secret Weapon for B2B Market Research

I just discovered a new website and want to share it with you. If you and your teams are in the midst of launching new services or products, this site will save you loads of analysis time.

Have you seen Wolfram Alpha yet? This tool may just be a category killer against Bing and Google.

See for yourself:  http://www.wolframalpha.com/screencast/introducingwolframalpha.html. It’s worth watching the 7-minute video.

This proves once again that innovation and viral marketing give us hope and confidence in any economy–even when the major indices tell us otherwise.

Let me know what you think.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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