Build Your B2B Company Brand with a Book?

Want to Build Your Brand with a Book? Learn How – Tuesday, June 22.

 

As an expert in your field, you may have felt interested in writing a book, yet never found the
time or known how to get started.

Join me this Tuesday, June 22nd, 9 am PT/12 noon Eastern time and two other experts who bumped up their brand power and business revenues with a book.

 

I hope you can make the call!  I have collaborated for three years with Samantha Hartley, and

she is one of the most brilliant brand experts I know.

P.S. Many experts use the fact that they’re PLANNING to write a
book as a marketing tool long before the book is even written.
Publishing is a powerful marketing strategy that will help you to
serve way more of your audience.

 

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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