June 15, 2010

I may be getting cranky because it’s 10:14 pm here in Oregon. But indulge me for a moment.

I just received an 847-word email from a consultant based in the Pacific Northwest. Her “strategic offerings” include QuickBooks training, a strategic planning consulting, and hosting book club meetings.

If you find yourself providing a random swath of services and products to clients, STOP, PAUSE, and CALL ME. You are trying to be all things to all people. Few serious buyers and executives will take you seriously. And busy people WILL delete your messages.

P.S. I just deleted this “jackie of all trades” from my LinkedIn community.

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