Book Publishing Advice for B2B Companies

“Lisa, congratulations on launching your book.  I have a book that I want to write, but I just can’t seem to finish it.”

Have you caught yourself saying that to your author friends? Is Chapter One sitting in your desk drawer gathering dust?  Don’t feel badly–you are not alone.

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Photo courtesy of Don
 
If I was given a dime for every time someone has told me that they have a burning desire to write a book, I would be a multi-millionare.

Many of you may have a great book that you are dying to share with the world, but just don’t know where to begin. The e-reader revolution is creating a lot of publishing buzz–and confusion.  As a result, it has also caused lots of experts and executives to delay their decision to move forward.

In our 70-minute audio interview, you will hear how three authors (including me) have:

•navigated the publishing industry in our own unique way
•developed a cogent book marketing strategy
•bucked the traditional publishing channels and thrived

Other authors you’ll hear from include:

Carol McClelland, PhD, Founder and Executive Director of Green Career Central  is author of three books, most recently Green Careers for Dummies — Your Guide to the Green Economy

Stephen Moulton, President and Chief Insight Officer of Action Insight is author of The CEO’s Advantage–7 Keys for Hiring Extraordinary Leaders

A special thanks goes to our host, Samantha Hartley of Enlightened Marketing, for leading this interactive call.

copyright 2010, Lisa Nirell.  All rights reserved.

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