July 9, 2010

Last month, the Australian Chief Justice Wayne Martin castigated the legal profession for their continued “hours for dollars” billing practice. In a recent of hourly billing provides an unfair representation of their value.

Although Alan Weiss (my mentor and author of “Million Dollar Consulting”) derided this model more than a decade ago, and I refuse to quote hourly or daily fees, the antiquated, Industrial Age model continues to live among us.

If you are seriously committed to growing your B2B business, and have conditioned your customers to pay you by the hour, don’t be surprised when your company is re-named “The Commodity, Inc.” Start updating your resume.

Yes, some of my best friends are attorneys, CPAs, and consultants who still charge by the hour. Sorry, friends. Welcome to the new normal.

For more details on Martin’s pronouncement, visit http://tinyurl.com/aussielaw

Comments open: True
Okay

Related Posts

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More

Are you a CMO?

Free Resources for Leaders