Last month, the Australian Chief Justice Wayne Martin castigated the legal profession for their continued “hours for dollars” billing practice. In a recent of hourly billing provides an unfair representation of their value.

Although Alan Weiss (my mentor and author of “Million Dollar Consulting”) derided this model more than a decade ago, and I refuse to quote hourly or daily fees, the antiquated, Industrial Age model continues to live among us.

If you are seriously committed to growing your B2B business, and have conditioned your customers to pay you by the hour, don’t be surprised when your company is re-named “The Commodity, Inc.” Start updating your resume.

Yes, some of my best friends are attorneys, CPAs, and consultants who still charge by the hour. Sorry, friends. Welcome to the new normal.

For more details on Martin’s pronouncement, visit http://tinyurl.com/aussielaw

Comments open: True
Okay

Related Posts

Lisa recently joined Ben Wolf on “The Win Win” podcast to talk about how mindfulness can help marketing professionals become happier, less stressed, and more productive. They discuss Lisa’s path to mindful marketing, as well as key ways you can start applying mindfulness to your life and your work right now.

Here are some of the highlights:

05:30 – What does mindfulness mean?

08:08 – Mindfulness as way of being, not a philosophy or religion

13:30 –…

Read More

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….

Read More