Stop Focusing on Your Core?

Forbes columnist Adam Hartung just posted a provoactive article entitled “Stop Focusing on Your Core Business.”

Have I grabbed your attention yet?

He implies that markets are changing faster than ever, and focusing on our core business forces us to lose our ability to innovate. He also boldly asserts that we have been sold a bill of goods from Tom Peters, Jim Collins, and other experts who have encouraged business leaders to focus on their core competencies.

Now is your chance to weigh in on this. What is your opinion?

(P.S. read the comments section on Forbes.com for my viewpoint).

copyright 2010, Lisa Nirell.  All rights reserved.

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