August 4, 2010

Sweet Summer Surprises from a Client

In my book, I give you some guidance on the four dimensions of defining your ideal client. I have discovered an additional dimension to consider adding to your list: “Level of Chocolate Addiction.”

One of my clients, John Courtney, recently visited Helsinki, Finland with his family. John is the President of NextJob, and a fellow chocolate fan. Having just returned from a client engagement in Helsinki, I could not help myself but rave about Finland’s native Fazer confections. I strongly encouraged him to sample their products.

Yes, he agreed– their sweet sensations are life-altering.

John Courtney Fazer delivery

I asked John to bring me back a “couple of bars” of their chocolate. Much to my surprise, he returned with FOURTEEN packages. John has passed the “ideal client” test for me!

Thank you again, John. Magnus and I have embarked on our chocolate feast.

 

copyright 2010, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More

Are you a CMO?

Free Resources for Leaders