Sweet Summer Surprises from a Client

In my book, I give you some guidance on the four dimensions of defining your ideal client. I have discovered an additional dimension to consider adding to your list: “Level of Chocolate Addiction.”

One of my clients, John Courtney, recently visited Helsinki, Finland with his family. John is the President of NextJob, and a fellow chocolate fan. Having just returned from a client engagement in Helsinki, I could not help myself but rave about Finland’s native Fazer confections. I strongly encouraged him to sample their products.

Yes, he agreed– their sweet sensations are life-altering.

John Courtney Fazer delivery

I asked John to bring me back a “couple of bars” of their chocolate. Much to my surprise, he returned with FOURTEEN packages. John has passed the “ideal client” test for me!

Thank you again, John. Magnus and I have embarked on our chocolate feast.


copyright 2010, Lisa Nirell. All rights reserved.

Comments open: True

Related Posts

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

Read More

The flurry of business activity– market selloffs, marketing planning, and volatile “back to work” policies—are putting a lot of us on edge. 

It’s even worse when you are faced with toxic team members or bosses. 

In this #Newsweek Livestream with Dorie Clark, I provide two steps you can immediately take to create more calm amidst the chaos:

Tell yourself a little mantra: “poise begins with a pause.” Set your clock and pause for one minute before your next big meeting….

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.