Lisa recently joined Ben Wolf on “The Win Win” podcast to talk about how mindfulness can help marketing professionals become happier, less stressed, and more productive. They discuss Lisa’s path to mindful marketing, as well as key ways you can start applying mindfulness to your life and your work right now.

Here are some of the highlights:

05:30 – What does mindfulness mean?

08:08 – Mindfulness as way of being, not a philosophy or religion

13:30 –…

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….