How to Leave Your Customers Alone – The Steve Jobs Way

From our “You Cannot Make this Stuff Up” department, Apple’s Steve Jobs leads the i-pack.

You see, Steve likes to respond to random customer email inquiries. When college senior Chelsea Isaacs tried reaching his media relations department five times, they never responded. Isaacs proceeded to contact Jobs directly for help.

His method for handling the email inquiry? “Please leave us alone.” This response bites.

Steve_Jobs
photo courtesy of andrewchenblog.com

Perhaps it’s time for Apple to hire someone to help Steve respond to emails in a different way. With 300 million customers, they can probably afford it. Listen to the 2 minute story here.

Where in your company are your client service strategies undermining your growth strategy and your brand? The answer may just surprise you.  “iPromise.”

Comments open: True
Okay

Related Posts

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More