September 22, 2010

How to Leave Your Customers Alone – The Steve Jobs Way

From our “You Cannot Make this Stuff Up” department, Apple’s Steve Jobs leads the i-pack.

You see, Steve likes to respond to random customer email inquiries. When college senior Chelsea Isaacs tried reaching his media relations department five times, they never responded. Isaacs proceeded to contact Jobs directly for help.

His method for handling the email inquiry? “Please leave us alone.” This response bites.

Steve_Jobs
photo courtesy of andrewchenblog.com

Perhaps it’s time for Apple to hire someone to help Steve respond to emails in a different way. With 300 million customers, they can probably afford it. Listen to the 2 minute story here.

Where in your company are your client service strategies undermining your growth strategy and your brand? The answer may just surprise you.  “iPromise.”

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