Monthly Archives: October 2010

Yesterday, I was intrigued by the business headline story in my local Bend Bulletin. It said “Bend is Open for Business: City hopes to lure businesses with new campaign focusing on outdoor lifestyle.” As a conscious capitalist with a passion for work/life balance, I was inspired to read further.

Visit Bend, our well-intended local tourism promotion agency, just launched a marketing strategy to promote more in-migration and job growth by showcasing the active outdoor lifestyle this region offers….

I’m inviting you to the Enlightened Business Summit from Oct. 25-29th. When my friend Chip Conley asked me to join the faculty, I was honored!

 

The event features a fantastic lineup of top-tier CEOs, bestselling authors, and visionaries, all sharing their most important insights for free.

 

Names you might recognize include NY Times bestselling authors like Stephen M. Covey, and Tony Schwartz, plus CEOs like John Mackey of Whole Foods, Tony Hsieh of Zappos, and George Zimmer of Men’s Wearhouse….

A recent article in U.S. News & World Report disclosed that in 2010, airlines have generated $2.1B in additional passenger revenues through clever, and often egregious pricing strategies. If they had asked their customers for ways to make travel memorable again, would they have selected this strategy to grow revenues?

The "pay to breathe, walk or eat" pricing approach is rapidly eclipsing customer service in the airline industry, and customers like me are furious. Their nickel and dime strategy are earning them billions: Extra baggage fees comprised $600M in additional revenues and flight changes comprised another $900M.

StarCite_R-highres StarCite, a B2B technology company serving the travel industry, has charted a different course to fuel growth. I recently met with Greg Dukat, their CEO. He outlined a customer-centric growth strategy that challenges the airlines' approach, and will surely outlive it.

Few of us could ever predict when the rotting tree in our company is going to collapse. To make matters worse, even fewer of us know where the rotting trees are located. As a result, sales stagnate, clients leave, and innovation halts.

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