Monthly Archives: March 2011

My company exists to make companies wealthier. No, I don’t mean richer. I mean healthier, happier places to work. Places that they love to show off to their customers and families.

I succeed when organizations see a bigger purpose other than closing more sales, exceeding shareholder expectations, or raising customer satisfaction scores.

Prior to relocating from Bend, Oregon to the Washington DC area, I hosted a private friendraiser for the Boys and Girls Club of Central Oregon….


Are you a CEO or B2B marketing executive who still feels worried, overwhelmed or unprepared for the economic recovery?  If so, this program will help.

My latest webinar, hosted by Penn State University’s Institute for the Study of Business Markets, outlines four innovative, customer-centric strategies that successful companies such as Zappos, Beryl, and BMC Software are using to help them thrive in today’s volatile, time-starved marketplace.

Listen to this session to help you:

•  Increase confidence in your market and growth potential
•  Transform employee and customer mindshare into greater market share
•   Expand solution options
•  …

In my previous post, I shared the most common obstacles to implementing your business development and growth plans.  Now that you have identified these saboteurs, and you have chosen to rally your most trusted advisors to keep you on track, how will you use their time wisely?

The EnergizeGrowth® Plan Review Process will help.  I have led over 100 plan reviews in the past decade using this approach.  Benefits far outweigh the time and effort you will invest….

As you approach the end of the first quarter of 2011, your growth plan and marketing activities are well underway.  How will you keep them fresh and relevant?

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Launching and implementing your growth plan entails risks.  Plans often expose underlying conflicts within the organization. It may disrupt the status quo, the ways decisions are made, and strain the most established relationships among key players….

Solution-dart Our last two posts, The Secret Life of Customer Advisory Boards, Part 1 and The Secret Life of Customer Advisory Boards, Part 2, showcased the definition and design of customer advisory boards. Let’s say you succeeded in these first two steps in your CAB strategy: Design and Recruitment. How can you keep the CAB vibrant for years to come?

Did you miss my live call today with Guy Kawasaki? 

You missed a rare opportunity to ask Guy any question about your growth plans, social media efforts, and marketing goals.

Five lucky readers will win a replay of this 55 minute, action-packed teleseminar (a $59 value). Just send me an email now, and I will send you the MP3 download: contact_us@energizegrowth.com.

I also gave away ten copies of his latest book —…

In our previous post, we presented the common definition and traits of an effective CAB. If you have determined that a CAB is right for you, these nine strategies will help you design the right program for the right customers.

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