Monthly Archives: April 2011

Book cover image_energizegrowth Many B2B small business owners read my book and wonder “how will I ever implement these marketing strategies in my own business? This seems like a lot of work.”

And without a roadmap and a guide, they are right.

That is why I put together a complimentary set of e-courses to help you simplify the process.

We break down the marketing and business planning process into weekly lessons that anyone can complete. Sometimes they will take as little as 20 minutes.

Maureen Kedes’ recently invited me to her Inside PR radio show. We had a great time together, and I shared some of my best strategy and marketing war stories.

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In this replay, you will hear:

Why some companies stagnate
How a company’s values drive top line revenues
The seven wealth building principles for growth companies

Click on this link and enjoy his 1 hour show….

Book_Cover_Rainmaking Do you ever feel like your sales conversations don’t go as well as you would have liked? Perhaps you have walked out of an important meeting saying, “I could be doing something better, but I’m not sure what.”

No matter what you’re selling—technology, professional services, or other high-priced B2B solutions–at some point you have conversations with buyers. Much selling success is determined here. Over the past 28 years I’ve seen too many sales people, B2B business leaders, and professionals struggle to create sales conversations, build earnest rapport uncover needs, create enthusiasm with the prospect, and ultimately win business. Many of us make the same mistakes over and over again and we lose more sales than we should.

Guest post from Samantha Hartley of Enlightened Marketing.

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A few years ago I was working with some clients on their brand promise, a statement about the value they give their customers. I repeated one component of it back to Carol, the co-owner of a service business.

“No! We can’t promise that!”…

When my Dad was alive, he always reminded me that my pursuit of education would only take me so far in life. He said that wisdom would (hopefully) come with time. He encouraged me to challenge conventional wisdom, and learn how to ask really good questions.

He was teaching me the multiple facets of intelligence. And I will be truly grateful to him.

Business development and planning are not a series of left-brained script writing exercises. As you assess the impact of your growth planning and marketing investments, consider these timeless thoughts from Rumi.

Rumi picture 

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