Book Recommendation: Rainmaking Conversations (and Time-Sensitive Special Offer – Expires Tonight)

Book_Cover_Rainmaking Do you ever feel like your sales conversations don’t go as well as you would have liked? Perhaps you have walked out of an important meeting saying, recipe “I could be doing something better, advice but I’m not sure what.”

No matter what you’re selling—technology, professional services, or other high-priced B2B solutions–at some point you have conversations with buyers. Much selling success is determined here. Over the past 28 years I’ve seen too many sales people, B2B business leaders, and professionals struggle to create sales conversations, build earnest rapport uncover needs, create enthusiasm with the prospect, and ultimately win business. Many of us make the same mistakes over and over again and we lose more sales than we should.

That’s why I’m so excited that my friends over at RAIN Group (publishers of RainToday) have just released a new book, Rainmaking Conversations, which teaches you everything you need to know about leading masterful sales conversations.

Written by Mike Schultz and John Doerr, Founders of RainToday, this book gives you a practical step by step process to go from the first “hello” to “send me an invoice…let’s go.” Replete with compelling stories, examples, and winning techniques, the book covers how to:

  • Build rapport and trust early on in the relationship
  • Uncover the full set of prospect needs (most advice and training only gives you half the story)
  • Develop winning value propositions that get prospects excited to buy
  • Apply the 16 principles of influence in sales
  • Craft compelling solutions
  • Avoid the most common mistakes that kill sales

Rainmaking Conversations is hot off the presses. To kick off the book launch, the authors have put together an amazing bonus package for those of you who buy a copy today.

Special Offer: Pick up a copy today and you’ll get tons of bonuses including a special bonus from me! So get your copy at Amazon.com. Then stop by: www.RainGroup.com/Book/Bonuses to pick up all the bonuses. As a RainToday partner, I am also offering free bonuses within this promotion.

Good selling!

Copyright 2011, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.

In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

Read More

With the new year only weeks away, here it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, store I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.

Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

Read More