Book Recommendation: Rainmaking Conversations (and Time-Sensitive Special Offer – Expires Tonight)

Book_Cover_Rainmaking Do you ever feel like your sales conversations don’t go as well as you would have liked? Perhaps you have walked out of an important meeting saying, “I could be doing something better, but I’m not sure what.”

No matter what you’re selling—technology, professional services, or other high-priced B2B solutions–at some point, you have conversations with buyers. Much selling success is determined here. Over the past 28 years I’ve seen too many salespeople, B2B business leaders, and professionals struggle to create sales conversations, build earnest rapport uncover needs, create enthusiasm with the prospect, and ultimately win business. Many of us make the same mistakes over and over again and we lose more sales than we should.

That’s why I’m so excited that my friends over at RAIN Group (publishers of RainToday) have just released a new book, Rainmaking Conversations, which teaches you everything you need to know about leading masterful sales conversations.

Written by Mike Schultz and John Doerr, Founders of RainToday, this book gives you a practical step by step process to go from the first “hello” to “send me an invoice…let’s go.” Replete with compelling stories, examples, and winning techniques, the book covers how to:

  • Build rapport and trust early on in the relationship
  • Uncover the full set of prospect needs (most advice and training only gives you half the story)
  • Develop winning value propositions that get prospects excited to buy
  • Apply the 16 principles of influence in sales
  • Craft compelling solutions
  • Avoid the most common mistakes that kill sales

Rainmaking Conversations is hot off the presses. To kick off the book launch, the authors have put together an amazing bonus package for those of you who buy a copy today.

Special Offer: Pick up a copy today and you’ll get tons of bonuses including a special bonus from me! So get your copy at Then stop by: to pick up all the bonuses. As a RainToday partner, I am also offering free bonuses within this promotion.

Good selling!

Copyright 2011, Lisa Nirell. All rights reserved.

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