Brand Building – When Traction Happens

Last week, side effects  I was waiting in the Whole Foods checkout line and glanced over at the magazine rack. (Actually, click I am one of the few people who loves waiting in certain checkout lines. Stores with a healthy variety of reading options earn my patience.)

I couldn't help but fall in love with RealSimple's May 2011 cover.

Do you think they saw my book cover and found inspiration? Imitation is truly the greatest form of flattery.

Energizing your life and your business have become part of the zeitgeist. Let the brand traction continue.

Energize Your Life RealSimple cover Book cover 400 dps

copyright 2011, Lisa Nirell. All rights reserved.

Comments open: True

Related Posts

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.

In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

Read More

With the new year only weeks away, here it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, store I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.

Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

Read More