1 to 1 Feature Article: Attitude and the Customer Experience

Logo_1to1Media I recently enjoyed meeting Ginger Conlon, Editor in Chief of 1 to 1 Media, a Peppers & Rogers company.
Ginger and her editorial crew span the globe to identify customer-centric planning and marketing trends.
She recently reviewed my book and asked me to comment on:

  • The linkage between customer experience and your BS (belief systems)
  • How values can guide positive customer experience efforts
  • Tips for tracking the right key performance indicators
  • Specific actions that today’s customer-focused companies should stop doing

Enjoy this article now:
http://www.1to1media.com/weblog/2011/08/attitude_and_the_customer_expe.html

copyright 2011, Lisa Nirell. All rights reserved.

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