I recently enjoyed meeting Ginger Conlon, more about Editor in Chief of 1 to 1 Media, a Peppers & Rogers company.
Ginger and her editorial crew span the globe to identify customer-centric planning and marketing trends.
She recently reviewed my book and asked me to comment on:
- The linkage between customer experience and your BS (belief systems)
- How values can guide positive customer experience efforts
- Tips for tracking the right key performance indicators
- Specific actions that today’s customer-focused companies should stop doing
Enjoy this article now:
copyright 2011, Lisa Nirell. All rights reserved.