How many times this week did you avoid calling a colleague and send them a text message? Or participate in email banter in lieu of a 30 minute coffee date? Your B2B business opportunities may be slowing due to the lack of F2F (face to face) contact.
November 16, 2011
My friend Sasha has been facing some tough personal and financial challenges, and has threatened many times to close her business. After years watching my business advice fall on deaf ears due to her indecisiveness and inertia, I finally stopped giving it.
We recently surveyed our B2B community, and inertia was a recurring theme.
I'm not naive. Credit is tight, buyers are slow to make purchasing decisions, and global economic malaise hampers innovation. When it comes to investing in growth, today's volatile economy clearly makes many of us risk averse.
November 9, 2011
Nancy Porte of Vovici (now a Verint company) recently read my book, and asked me to spend time discussing some highlights. In this Listening Post interview, you will learn:
- Why it's important to balance online and offline customer feedback approaches
- The one factor most companies ignore when profiling their ideal customer
- How to gather valuable, live customer feedback
November 2, 2011
Are you struggling with where you can create a first mover market advantage in 2012? Before you choose, consider reading Booz & Co.'s newest "Global Innovation 1000" report. It debunks the myth that there is a direct correlation between R&D spending and higher levels of innovation. These findings will help you determine where to invest your resources and grow.