The Power of F2F in B2B relationships

How many times this week did you avoid calling a colleague and send them a text message? Or participate in email banter in lieu of a 30 minute coffee date? Your B2B business opportunities may be slowing due to the lack of F2F (face to face) contact.

How many times this week did you avoid calling a colleague and send them a text message? Or participate in email banter in lieu of a 30 minute coffee date? Your B2B business opportunities may be slowing due to the lack of F2F (face to face) contact.

Alan Weiss Portland June 2007 001

 

Alan Weiss, my consulting mentor and prolific communicator, recently shared this comment in his weekly news flash:

“Influence is in inverse proportion to distance. It’s easiest to influence when we’re together, which is why politicians still travel the country making speeches and shaking hands. Email is one dimensional, phone two dimensional, meetings three dimensional. Yet so many in business default to email instead of personal contact. No one has ever charmed me with an email, and the last major purchase I made due to a cold phone call was in 1988. But enthusiasm is contagious when we’re face-to-face.”

A tweet will never replace the look on your client’s face when you have helped them achieve a seemingly insurmountable goal. Think twice about your quest for short term efficiency.

Copyright 2011, Lisa Nirell. All rights reserved.

Photo courtesy of Lisa Nirell

Comments open: True
Okay

Related Posts

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

Read More

The flurry of business activity– market selloffs, marketing planning, and volatile “back to work” policies—are putting a lot of us on edge. 

It’s even worse when you are faced with toxic team members or bosses. 

In this #Newsweek Livestream with Dorie Clark, I provide two steps you can immediately take to create more calm amidst the chaos:

Tell yourself a little mantra: “poise begins with a pause.” Set your clock and pause for one minute before your next big meeting….

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link