January 17, 2012

Upcoming HRLF Seminar – Feb. 3

HRLFIf you work in Northern Virginia or Washington, D.C., don’t miss my upcoming seminar, “Do You Know Your Customer? Energize Your HR Initiatives by Thinking like a Marketer.”

Years of Harvard research reveals that 70% of change initiatives in today’s organizations are terminated because they do not deliver the anticipated results.

And, in spite of the proliferation of social media and virtual communications tools, employee engagement has not improved for several consecutive years. A new Blessing-White study indicates that nearly 1 in 5 employees are disengaged.

Many firms are defying these trends. They are thriving and gaining market share. What do they have in common? Each has a knowledge and framework for how to use marketing strategies to advance HR Initiatives. This program is designed to share how to do just that.

In this session, Lisa Nirell will share proven strategies that will help you:

  • Deepen relationships with internal clients
  • Implement HR initiatives more effectively
  • Gain confidence in company growth opportunities
  • Increase business communications acumen
  • Develop a proven framework for enchanting key executives and employees
  • Challenge your teams to exceed higher goals

Registration: e-mail admin@hrleadershipforum.org .

Location: NRECA Conference Center, 4301 Wilson Blvd., Arlington VA

703-907-5939

Metro: Ballston on the Orange Line. Parking at Ballston Common across Wilson Blvd.

Please do not park in the NRECA building.

8:15-9:00am – registration, networking, Continental breakfast
9:00-10:30am – program
10:30-11:00am – informal conversation time with speaker(s)

Cost: included in membership for HRLF members; $75 non-members

HRLF members may send a substitute to any program they cannot attend and may bring one guest free during their membership year.

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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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How to assess your value and how your peers perceive you
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You can read the entire FastCompany post here….

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