April 24, 2012

New Rules of Marketing Planning and Communication – Bonus Audio

WestlegalWest Legal Education just featured me in a 1-hour podcast: “The New Rules of Client Communication, And What They Mean to Legal Professionals.” Even if you are not an attorney, you will find these key points useful.

Today’s law firms – as well as most professional services firms– are under intense scrutiny and transformation, particularly in how they relate to and market to clients. In the past, most firms were about doing good work and billing by the hour.

In this program, moderator Ed Poll and I examine the antiquated principles surrounding marketing and business development and presents a more contemporary, practical approach.

Today, however, the rules have changed. Services firms are being challenged to deliver more value than ever.

This podcast will help you:

  • communicate with prospective clients effectively and clearly
  • find prospective clients with whom you can have a meaningful dialog.
  • feel more confident and prepared to weather any economic storm.

 

copyright 2012, Lisa Nirell. All rights reserved.

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