New Rules of Marketing Planning and Communication – Bonus Audio

WestlegalWest Legal Education just featured me in a 1-hour podcast: “The New Rules of Client Communication, And What They Mean to Legal Professionals.” Even if you are not an attorney, you will find these key points useful.

Today’s law firms – as well as most professional services firms– are under intense scrutiny and transformation, particularly in how they relate to and market to clients. In the past, most firms were about doing good work and billing by the hour.

In this program, moderator Ed Poll and I examine the antiquated principles surrounding marketing and business development and presents a more contemporary, practical approach.

Today, however, the rules have changed. Services firms are being challenged to deliver more value than ever.

This podcast will help you:

  • communicate with prospective clients effectively and clearly
  • find prospective clients with whom you can have a meaningful dialog.
  • feel more confident and prepared to weather any economic storm.

 

copyright 2012, Lisa Nirell. All rights reserved.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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