Marketing Strategist Endorsement – Find New Customers

The last several months of police brutality, racism, and human rights violations proved one thing: I was still racially numb and observing these persistent atrocities from a safe distance. This is how I pivoted quickly, assembled a group of concerned marketers and leaders and took peaceful action.

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.