Marketing Strategist Endorsement – Find New Customers

Fifteen months ago, I received an email that would forever change my business.

Marshall Goldsmith announced that I was selected into the 100 Coaches community. This is an esteemed global confab of business thinkers, authors, CEOs, and academic leaders.

My fellow 100 Coaches advise the titans of business, save lives (yes, really!), turn around failing companies, fuel entrepreneurship, lead nonprofits, and more. It is both humbling and energizing to spend time with them every week;…

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.