Monthly Archives: May 2012

I want to meet Jim Messina.
It should be easy, right? I live just 35 minutes from D.C. and he spends alot of his time at the White House. I am sure I could find him on Facebook or through my media connections and arrange something…
Profile_jim_messina
Why is he someone I need to know? Messina, President Obama's campaign manager, is one of the best copyrighters I've seen.

My curiosity about Jim began last Tuesday. My husband and I were headed to D.C., and I was surfing the Web on my iPad while he drove. I saw a banner ad inviting me to Dinner with Obama. I was intrigued.

I clicked on the ad, and willingly entered my name in the contest. I already could envision myself winning that dinner, and the myriad questions I would ask Mr. President.

Last week, I opened my email and realized I had started a firestorm. The future of marketing is a more heated topic than I ever realized.

Forbes contributor Bryan Thomas challenges my latest analysis of the future role (or extinction) of CMOs.

I am pleased to include Ardath Albee’s latest commentary and prognostications on the future

of B2B marketing. Her insights into B2B marketing content and strategies is commendable. Enjoy and share your feedback here.

Albee,Ardath375

 

There are a few things bugging me that I'd like to air out. Over the last few months, I've seen and experienced some things that make me wonder if B2B marketing is evolving or stuck in the mud and applying old thinking that no longer works in a new context.

Here are some examples:

I recently attended the Mid-Atlantic Marketing Summit at the Gannett headquarters office in Vienna, Virginia.This information-packed day of keynotes, panels, and nonstop networking was worth the price of admission.

If you are seeking answers and major breakthrough ideas, then my takeaways may surprise and disappoint you.I did not discover any new technology breakthroughs.I didn’t meet a plethora of hot customer-centric growth companies, although CustomInk has great potential and will be featured in a future post.

Instead, I left with a series of questions about the future of Marketing in this increasingly complex,technology-addicted business world….

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